Shelf-level marketing and point of sales enrichment

摘要

A user's mobile device is located to within a few feet of a specific location in a store or other business. From the user's profile, it is determined whether the user may be interested in a particular product sold in the store. A message is sent to the user's mobile device to lead the user to a position directly in front of the product on the shelf. The message may also include a coupon or other promotional material.