METHOD AND SYSTEM OF OPTIMIZING A WEB PAGE FOR SEARCH ENGINES

摘要

An organic search ranking of a web page for a particular search query can be optimized by publishing a large number of short, subsidiary web documents associated with the web page. The web page and the associated web documents can be individually optimized in terms of one or more parameters based upon web analytical data compiled for the search query. The web page and associated web documents can also be jointly optimized by coordinating the content of the associated web documents to align with the primary web page, and further by providing a network of links between the associated web documents and the primary web page. To provide greater insight and to assess the overall efficacy of the web presence optimization effort, historical search rank data can be correlated with specific events and reported to a user.

主权项

1. A method of optimizing a web page for a search engine, the method comprising:
generating an event log comprising one or more events representing one or more initiatives affecting an organic search ranking of the web page for a search query performed in the search engine;
generating at least one data graph of historical search rank data including the organic search ranking of the web page for the search query over time;identifying a feature or trend in the at least one data graph;automatically correlating, using a processor, the event data with the feature or trend identified in the at least one data graph to automatically identify the one or more events causing the feature or trend in the at least one data graph;determining, using the processor, a recommended modification to at least one parameter of a web document associated with the web page, the recommended modification to improve the organic search ranking of the web page, the determination made based on the web analytical correlation; andprompting in a user interface, the recommended modification.