| 发明名称 |
SYSTEMS AND METHODS FOR KEYWORD SUGGESTION |
| 摘要 |
The present disclosure provides a system and method for suggesting a bidding keyword to an advertiser. The system includes a non-transitory processor-readable storage medium comprising a set of instructions for suggesting a bidding keyword to an advertiser; and a processor in communication with the storage medium. The processor is configured to execute the set of instruction to receive an advertisement creative from an advertiser; determine, based on the advertisement creative without using an externally input seed keyword, a recommended bidding keyword associated with the advertisement creative; and return the recommended keyword for online advertisement bidding. |
| 申请公布号 |
US2015254714(A1) |
申请公布日期 |
2015.09.10 |
| 申请号 |
US201414242252 |
申请日期 |
2014.04.01 |
| 申请人 |
Yahoo! Inc. |
发明人 |
ZHUANG Laurence;Zhang Weiru;Han Xiao;Ma Lin;Wu Tingyi;Chandra Rohit |
| 分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A computer system, comprising:
a non-transitory processor-readable storage medium comprising a set of instructions for suggesting a bidding keyword to an advertiser; and a processor in communication with the storage medium configured to execute the set of instruction to:
receive an advertisement creative from an advertiser;determine, based on the advertisement creative without using an externally input seed keyword, a recommended bidding keyword associated with the advertisement creative; andreturn the recommended keyword for online advertisement bidding. |
| 地址 |
Sunnyvale CA US |
