SYSTEMS AND METHODS FOR OPTIMIZING MESSAGE NOTIFICATION TIMING BASED ON ELECTRONIC CONTENT CONSUMPTION ASSOCIATED WITH A GEOGRAPHIC LOCATION

摘要

Systems and methods are provided for timing message notifications to be provided to mobile device users based on their geographic locations with respect to geographic areas associated with a threshold level of content consumption. The timing of message notifications may be controlled in order to optimize the chances of delivering targeted content to a mobile device user based on the current geographic location of the user's device relative to a threshold level of content consumption area. As mobile device users may be more likely to launch a client application in a place where other users are currently consuming content, a general message notification sent to the user's device located in a geographic area associated with a threshold level of content consumption, may increase the likelihood that the user will launch the client application and thereby, allow targeted content to be delivered to the user's mobile device.

主权项

1. A computer-implemented method for timing message notifications to optimize delivery of content to mobile device users, the method comprising:
upon receiving an indication of a message to be sent for a client application executable at a mobile device of a user, requesting a current geographic location of the mobile device via a communication network; upon receiving the requested current geographic location of the mobile device, determining whether the current geographic location of the mobile device is within a geographic area associated with a threshold level of content consumption; when the current geographic location of the mobile device is determined to be within the geographic area associated with a threshold level of content consumption, sending the message for display to the user at the mobile device via a message notification interface of an operating system of the mobile device; and when the current geographic location of the mobile device is determined not to be within the geographic area associated with a threshold level of content consumption, adding the message to a message queue.