摘要 |
An information processing apparatus includes a detector, an extracting unit, and an associating unit. The detector detects, from first information posted by a user, display device identification information for uniquely identifying a display device which displays an advertising image. The extracting unit extracts information concerning interests of the user from the first information posted by the user or second information concerning the user. The associating unit associates the display device identification information detected by the detector with the information concerning the interests of the user extracted by the extracting unit. |