METHOD, SYSTEM AND COMPUTER PROGRAM PRODUCT FOR ENHANCING BUSINESS GROWTH, MARKETING AND ANALYSIS

摘要

This invention relates to methods, systems and computer program products to improve communication and business transactions between healthcare professionals and consumers, for the purchase of product and services and in particular for marketing products and services, and providing analytical services to the pharmaceutical and consumer health care and medical industry. The invention also relates to mining computer data for segmentation and profiling information to assist in future growth.

主权项

1. A method of providing a benefit to a user of a healthcare computer system through the internet comprising:
identifying at least one healthcare provider wherein the identification comprises storing product and/or service data from the healthcare provider and the name of the healthcare provider in a database accessed through the internet; b. identifying at least one healthcare user accessing the product and/or service, wherein the identification includes storing data regarding the purchase or acceptance of the product or service and the name of the healthcare user in the data base; c. associating the healthcare provider with the healthcare user and storing the associated data in the database; d. generating a benefit to one of the healthcare provider or healthcare user.