Multiple actions and icons for mobile advertising

摘要

On a mobile communication device there are many more possible workflows that could be followed given the available functions of that device. These may include, but are not limited to, “click to call”, “click to locate”, “click to SMS”, “click to send a picture”, “click to handle later”, and can be constrained only by the available and accessible functionality of the user's device. A list of actions to be made available associated with an advertisement are provided along with an iconic visual representation of those actions for the user to identify what the resultant workflow will be if they activate the action. The list can be presented as selectable actions within the advertisement, on a sub menu activated by a dedicated device key or assigned softkey, or directly activated by using dedicated device keys or assigned soft keys, or other user-to-device interaction methods.

主权项

1. A method for distributing advertisement content to a mobile communication device, comprising:
identifying a plurality of advertisement actions, each action associated with a different communication function of the mobile communication device and each action associated respectively with one of a plurality of icons such that each action is configured to be triggered in association with a communication function-specific royalty responsive to a selection of the associated icon at the mobile communication device; selecting an advertisement action from the plurality of advertisement actions based upon availability of the communication function associated with the selected advertisement action for the mobile communication device, accessibility of an advertiser target by the communication function associated with the selected advertisement action and the communication function-specific royalty for the communication function associated with the selected advertisement action; and sending an advertisement along with the icon associated with the selected advertisement action to the mobile communication device for presentation.