Method for Continuous, Frame-Specific Click-Stream Recording

摘要

A method for tracking a user's movements between network addresses can include, subsequent to a request for a (current) network address from a user, receiving the network address and an identifier for a region associated with the network address. The method can also include locating a record that contains the identifier for the region and a time that immediately precedes the request for the network address from the user. The record may further contain a prior network address. The method can further include generating an entry for a table that includes the identifier for the region, the current network address, and the prior network address. A server computer or a client computer can generate the entry. Improved accountability and improved user profile accuracy can be obtained with the method. A data processing system readable medium can comprise code that includes instructions for carrying out the method.

主权项

1. A method, comprising:
subsequent to a request for a first network address from a user at a first computer, a second computer receiving from the first computer the first network address and a first identifier for a first region, the first computer displaying a first view to the user, the first view including the first region of a web page, the web page controlled by a first party, the first region associated with a second party, the first region associated with the first network address, the web page having a second network address; the second computer locating a record that contains the first identifier for the first region and a time that immediately precedes the request for the first network address from the user, the record residing within a table in a database and further containing a third network address; and the second computer generating an entry in the table that includes the first identifier for the first region, the first network address from the first computer, and the third network address contained in the record to thereby track movement of the user with respect to the first region of the web page.