Systems and methods for optimizing message notification timing based on geographic location

摘要

Systems and methods are provided for timing message notifications to be provided to mobile device users based on their respective geographic locations with respect to a targeted content area. The timing of message notifications may be controlled in order to optimize the chances of delivering targeted content to a mobile device user based on the current geographic location of the user's device relative to a targeted content area. As the particular client application may not be actively executing at a time when the user's device happen to be located within a targeted content area, a general message notification sent to the user's device, which may be displayed at any time, may increase the likelihood that the user will launch the client application when it is not already executing at the device and thereby, allow targeted content to be delivered to the user's mobile device at the appropriate time and location.

主权项

1. A computer-implemented method for timing message notifications to optimize delivery of targeted content to mobile device users, the method comprising:
upon receiving an indication of a message to be sent for a client application executable at a mobile device of a user, requesting a current geographic location of the mobile device via a communication network; upon receiving the requested current geographic location of the mobile device, determining whether or not the current geographic location of the mobile device is within a predetermined geographic area for providing targeted content to be displayed within a content view of the client application when the client application is executing at the mobile device, wherein the targeted content is unrelated to the message to be sent for the client application; when the current geographic location of the mobile device is determined to be within the predetermined geographic area, sending the message for display to the user at the mobile device via a message notification interface of an operating system of the mobile device; when the current geographic location of the mobile device is determined to be within the predetermined geographic area, storing information identifying the predetermined geographic area associated with the targeted content to be delivered to the mobile device along with a message send time indicating when the message was sent to the mobile device; upon receiving an indication of a request for the targeted content initiated by the client application at the mobile device, determining whether the request was initiated by the client application within a predetermined time period of the stored message send time; and when the current geographic location of the mobile device is determined not to be within the predetermined geographic area, adding the message to a message queue, wherein the added message is to be sent from the message queue for display to the user at the mobile device when either a detected change in the current geographic location of the mobile device is determined to be within the predetermined geographic area before a predetermined period of time has elapsed or once the predetermined period of time is determined to have elapsed.