SYSTEM AND METHOD FOR ESTIMATING CUSTOMER LIFETIME VALUE WITH LIMITED HISTORICAL DATA AND RESOURCES

摘要

A computer-implemented method for estimating lifetime value of a customer to a company, the method including retrieving transaction characteristics and/or customer demographic characteristics for a plurality of customers, analysing, by at least one processor, the transaction characteristics and/or customer demographic characteristics and segmenting said customers into a plurality of customer segments based on said analysis, tracking, by at least one processor, for each segment of the plurality of customer segments, at least one segment-level aggregate profit driver among customers over a first historic time period, wherein the plurality of customer segments partition a plurality of company customers, tracking, by at least one processor, customer migrations between the plurality of customer segments over the first historic time period, estimating, by at least one processor, for each segment among the plurality of customer segments, and based on the customer migrations between segments over the first historic time period and the at least one segment-level aggregate profit driver among customers over the first historic time period, at least one segment-level aggregate profit driver over a second future time period, estimating, by at least one processor, for a given customer, and based on the at least one segment-level aggregate profit driver over the second future time period, a remaining value of products of the given customer, estimating, by at least one processor, for the given customer, and based on the remaining value of products of the given customer, a lifetime profit value for the given customer, and sending, via a network interface, a communication to the given customer based on the lifetime profit value for the given customer. PROFITABILITY 108 CUSTOMER REMAINING LIFETIME VALUE NEW PURCHASE