发明名称 |
METHODS AND APPARATUS TO CORRECT MISATTRIBUTIONS OF MEDIA IMPRESSIONS |
摘要 |
<p>An example method involves determining an impressions adjustment factor for a first demographic group based on first impressions reported by a client device to a first internet domain and second impressions reported by the client device to a second internet domain. The first and second impressions correspond to same media accessed on the client device. The example also involves determining a misattribution-corrected impressions count for the first demographic group based on the impressions adjustment factor and based on a second impressions count determined at the second internet domain for the first demographic group. The second impressions count has an error based on some of the second impressions being misattributed at the second internet domain to the first demographic group when the some of the second impressions correspond to a second demographic group.</p> |
申请公布号 |
WO2015102794(A1) |
申请公布日期 |
2015.07.09 |
申请号 |
WO2014US68165 |
申请日期 |
2014.12.02 |
申请人 |
THE NIELSEN COMPANY (US), LLC |
发明人 |
TOUPET, ANTONIA;PEREZ, ALBERT R. |
分类号 |
H04N21/258 |
主分类号 |
H04N21/258 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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