发明名称 METHODS AND APPARATUS TO COLLECT DISTRIBUTED USER INFORMATION FOR MEDIA IMPRESSIONS AND SEARCH TERMS
摘要 Disclosed examples involve decoding information from a mobile device into a plurality of encrypted identifiers identifying at least one of the mobile device or a user of the mobile device, sending ones of the encrypted identifiers to corresponding database proprietors, receiving a plurality of user information corresponding to the ones of the encrypted identifiers from the corresponding database proprietors, and associating the plurality of user information with at least one of a search term collected at the mobile device or a media impression logged for media presented at the mobile device.
申请公布号 EP2891074(A1) 申请公布日期 2015.07.08
申请号 EP20130833698 申请日期 2013.08.28
申请人 THE NIELSEN COMPANY (US), LLC 发明人 BURBANK, JOHN R.;ALLA, MADHUSUDHAN REDDY
分类号 G06F17/00;G06F17/30;G06F21/62;G06Q50/00;H04L29/06;H04L29/08;H04W12/02 主分类号 G06F17/00
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