发明名称 |
METHODS AND APPARATUS TO COLLECT DISTRIBUTED USER INFORMATION FOR MEDIA IMPRESSIONS AND SEARCH TERMS |
摘要 |
Disclosed examples involve decoding information from a mobile device into a plurality of encrypted identifiers identifying at least one of the mobile device or a user of the mobile device, sending ones of the encrypted identifiers to corresponding database proprietors, receiving a plurality of user information corresponding to the ones of the encrypted identifiers from the corresponding database proprietors, and associating the plurality of user information with at least one of a search term collected at the mobile device or a media impression logged for media presented at the mobile device. |
申请公布号 |
EP2891074(A1) |
申请公布日期 |
2015.07.08 |
申请号 |
EP20130833698 |
申请日期 |
2013.08.28 |
申请人 |
THE NIELSEN COMPANY (US), LLC |
发明人 |
BURBANK, JOHN R.;ALLA, MADHUSUDHAN REDDY |
分类号 |
G06F17/00;G06F17/30;G06F21/62;G06Q50/00;H04L29/06;H04L29/08;H04W12/02 |
主分类号 |
G06F17/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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