| 摘要 |
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, are provided for handling user-created advertisements. In one aspect, a method includes receiving data from a first end user to create a first advertisement; receiving targeting criteria associated with the first advertisement, the targeting criteria indicating a second end user to whom the first advertisement is to be shown: receiving, from a client device, a first indication of the second end user browsing a webpage; and providing the first advertisement to be displayed to the second user on the webpage upon receiving the first indication. |
| 主权项 |
1. A computer-implemented method, comprising:
receiving, by a computer from a first end user, information required to construct a first end user created advertisement; receiving, from the first end user, recipient information that specifies a selection by the first end user of information indicative of one or more intended recipients of the first end user created advertisement; receiving, from a client device and by the computer, an indication of a second end user browsing a webpage; receiving a request from the webpage for one or more advertisements, the request including one or more keywords; determining, based on the recipient information and information that identifies the second end user, that the second end user is one of the one or more intended recipients of the first end user created advertisement; in response to determining that the second end user is one of the one or more intended recipients of the first end user created advertisement,
identifying the first end user created advertisement as a candidate for display in the web page, wherein the first end user created advertisement is identified as being the candidate whether or not one or more keywords of the first end user created advertisement match the one or more keywords associated with the request; identifying one or more second advertisements that are candidates for display in the web page in response to the request, by the computer, wherein the one or more second advertisements are responsive to the one or more keywords provided in the request; and selecting at least one of the one or more second advertisements or the first end user created advertisement for display to the second end user. |
