SYSTEM AND METHOD OF ADMINISTERING A LOYALTY-BASED INCENTIVE REWARDS PROGRAM

摘要

Technologies are described herein for providing loyalty-based incentives to existing customers of a business participating in a loyalty-based incentive rewards program. In one aspect, a computer-implemented method for providing loyalty-based incentives is described. The incentive rewards system administering an incentive rewards program determines whether a customer of a business participating in the incentive rewards program is eligible for a loyalty-based incentive redeemable at the business. Upon determining that the customer is eligible for the loyalty-based incentive, a maximum redemption value of the loyalty-based incentive for which the customer is eligible is determined based on a previous transactional activity of the customer with the participating business. Consideration is received in exchange for providing the loyalty-based incentive to the customer and then the customer is provided with the loyalty-based incentive having a redemption value not exceeding the maximum redemption value.

主权项

1. A computer-implemented method for providing loyalty-based incentives, the method comprising:
maintaining, by a computer including one or more processors, for a user, a plurality of business-specific loyalty accounts via a single user account, the plurality of business-specific loyalty accounts comprising
i) a first business-specific loyalty account including transaction history corresponding to transactions made by the user at a first business and a first incentive acquisition history corresponding to incentives acquired by the user for redemption only at the first business; andii) a second business-specific loyalty account including transaction history corresponding to transactions made by the user at a second business and a second incentive acquisition history corresponding to incentives acquired by the user for redemption only at the second business; determining, via the computer, a maximum redemption value of a loyalty-based incentive the user is eligible to purchase based on a previous transactional activity of the user with the participating business and the first incentive acquisition history corresponding to the first business; determining, by the computer, for the loyalty-based incentive, a redemption value equal to or less than the maximum redemption value; determining, by the computer, a monetary price at which the user can purchase the loyalty-based incentive based on the redemption value of the first business-specific loyalty-based incentive; receiving, by the computer, from the user, the monetary price in exchange for the loyalty-based incentive; and providing, to the user, the loyalty-based incentive having a redemption value not exceeding the maximum redemption value.