| 发明名称 |
SYSTEM AND METHOD FOR CROSS-PLATFORM MANAGEMENT OF ADVERTISEMENT SERVING |
| 摘要 |
A computerized method and system for cross-platform management of advertisement serving are provided. The method includes receiving a request for a first advertisement from a first user device; serving the first advertisement to the first user device; receiving a request for a second advertisement from a second user device; serving the second advertisement to the second user device, wherein each of the first advertisement and the second advertisement comprises an advertisement area and an engagement area; determining, based on the first advertisement and the second advertisement, if the first user device and the second user device are used by a same user; and generating at least an entry in a registrar of a database to associate the first user device and the second user device with the same user. |
| 申请公布号 |
US2015186942(A1) |
申请公布日期 |
2015.07.02 |
| 申请号 |
US201414587429 |
申请日期 |
2014.12.31 |
| 申请人 |
Sizmek Technologies Ltd. |
发明人 |
Schler Jonathan;ASSA Yoav;ZIV Ran;KATZMAN Anatoly |
| 分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A computerized method for cross-platform management of advertisement serving, comprising:
receiving a request for a first advertisement from a first user device; serving the first advertisement to the first user device; receiving a request for a second advertisement from a second user device; serving the second advertisement to the second user device, wherein each of the first advertisement and the second advertisement comprises an advertisement area and an engagement area; determining, based on the first advertisement and the second advertisement, if the first user device and the second user device are used by a same user; and generating at least an entry in a registrar of a database to associate the first user device and the second user device with the same user. |
| 地址 |
Herzliya IL |
