METHOD FOR QUANTIZING THE EFFECTIVENESS OF AN ADVERTISING CAMPAIGN

摘要

A technique for determining the effectiveness of an offer includes analyzing views, clicks, acceptances and satisfactions of the offer. Transaction data is retrieved to determine whether criteria of the offer has been satisfied. As a result, a total cost per transaction may be determined for an advertisement campaign that incorporates the offer. Further, detailed queries may be issued to identify areas in which the offer needs improvement.

主权项

1. A method for determining the effectiveness of an offer, the method comprising:
identifying an offer viewed by a customer; determining that the customer performs a first action in response to viewing the offer; determining that the customer has not performed a second action after performing the first action; and generating a report that displays details associated with the first action and the second action.