摘要 |
<p>The present invention is method for providing in-content information and facilitating online purchases using a video being played that is displayed on a display screen of an electronic device, wherein said information and said purchases are associated with one or more content items occurring in said video at a particular instant of time. Hence, the method overcomes the challenge faced by normal video advertisements where they are limited to providing awareness or telling stories or conceptualizing an image about related subject matter (product, information, organization, etc.) and do not provide an outlet or a platform to actually carry on further for going ahead to purchase or get more information about the subject of the advertisement. In the present invention, the subject matter (content item of the video) is not only presented visually to a user, but also more information about them and their purchases are provided.</p> |