CONTEXT-AWARE SOCIAL ADVERTISING LEVERAGING WEARABLE DEVICES - OUTWARD-FACING DISPLAYS

摘要

Embodiments for providing context-aware social advertising on wearable devices are generally described herein. In some embodiments, a display is provided for presenting content including advertisements. A processor is arranged to determine when an exposure of a display of a wearable device of a first person is acceptable for presentation of an advertisement. A sensor is arranged to obtain information for determining an advertisement to present on the display of the wearable device. The processor is further arranged to select the advertisement to present on the display of the wearable device based on the sensed information and presenting the selected advertisement on the display of the wearable device.