Defining marketing strategies through derived E-commerce patterns

摘要

A mechanism, in a data processing system, is provided for defining marketing strategies. The mechanism dynamically obtains information related to customer interactions associated with a plurality of customers, analyzes the information to identify patterns, selects patterns to define a marketing strategy for a marketer, and defines a marketing strategy based on the selected patterns.

主权项

1. A method, in a marketing system computing device, for defining marketing strategies, the method comprising:
dynamically obtaining, by an information gathering agent of the marketing system computing device, information related to customer interactions associated with a given customer from a client-side agent running on a client computing device associated with the given customer via a network; analyzing, by a pattern analysis component of the marketing system computer device, the information related to customer interactions to identify patterns in the information related to the customer interactions based on a set of predefined rules; grouping, by a categorization and mapping component of the marketing system computing device, the identified patterns into a plurality of groups of patterns; creating, by the categorization and mapping component of the marketing system computing device, a ranked list of the plurality of groups of patterns based on the set of predefined rules; selecting, by a marketing strategy selection component of the marketing system computing device, patterns from the ranked list of the plurality of groups of patterns for defining a marketing strategy for a marketer; identifying a marketing strategy of a merchant associated with a segment of products using the ranked list of the plurality of groups of patterns; and presenting to the client computing device associated with the given customer the marketing strategy via the network.