Brand Scoring for Social Media Users

摘要

Techniques for brand scoring for social media users are described. In at least some embodiments, brand-related content that users post to a social media environment (e.g., social media website(s)) is identified and characterized. Based on attributes of a user and brand-related content posted by the user, a brand score for the user may be calculated. In at least some embodiments, a user's brand score provides an indication of the user's perception of a brand and/or the user's influence on perception of the brand in a social media environment.

主权项

1. A system comprising:
one or more processors; and one or more computer-readable storage media storing computer-executable instructions that, responsive to execution by the one or more processors, cause the system to perform operations including:
ascertaining an influence score for a user in a social media environment;quantifying the user's brand-related activity in the social media environment; andcalculating a brand score for the user based on the influence score and the user's brand related activity.