| 主权项 |
1. A method for enabling a transaction using electronic coupons, the method comprising:
providing a customer database comprising, for each customer of a plurality of customers, a corresponding customer contact parameter for enabling a communication with a mobile device of the customer; assigning an electronic coupon to a given customer, the assigning comprising storing an indication of said electronic coupon in said customer database; transmitting a predetermined issuer identification number (IIN) and information related to said electronic coupon to the mobile device of the given customer for use thereof in a transaction involving a payment terminal of a merchant; in the course of the transaction, receiving an indication of a use of the electronic coupon, the receiving comprising the predetermined IIN being provided in the payment terminal of the merchant and being detected by a payment gateway of a payment processing entity operatively connected to the payment terminal, the receiving further comprising the indication of the electronic coupon being provided by said payment gateway upon detection of the predetermined IIN; retrieving from the customer database an indication of a financial benefit associated with the use of the electronic coupon; providing to the merchant the indication of the financial benefit such that the given customer is provided with the financial benefit upon completion of the transaction. |
