CUSTOMERS COMPARISON AND TARGETING METHOD

摘要

A computer processor implemented process for identifying a template associated with a queried customer, such that a type and at least one subject of the template are selected based on (i) an influence score of the queried customer, (ii) an interest score of the queried customer, and (iii) a sensitivity profile of the queried customer. The process includes identifying sensitivity variables, influence variables, and interest variables, collecting data for these variables, processing sensitivity data to position the queried customer on a first map, processing an influence score and an interest score of the queried customer to position the queried customer on a second map, and identifying a template type for the queried customer, based on the second map and at least one template subject based on the first map. The process outputs a template with the identified template type and the identified at least one subject for the queried customer.

主权项

1: A computer processor implemented process for identifying a template associated with a queried customer from a group of customers, wherein a type and at least one subject of the template are selected based on (i) an influence score of the queried customer, (ii) an interest score of the queried customer, and (iii) a sensitivity profile of the queried customer, comprising:
identifying, in a processor of the computer, sensitivity variables, influence variables, and interest variables for the group of customers, processing, in a processor of the computer, collected sensitivity data stored in memory for the queried customer, to position the queried customer on a first map, identifying, in a processor of the computer, a sensitivity profile for the queried customer, based on the position of the queried customer on the first map, computing, in a processor of the computer, an influence score of the queried customer based on the collected influence data for the queried customer, computing, in a processor of the computer, an interest score of the queried customer based on the collected interest data for the queried customer, processing, in a processor of the computer, the influence score and the interest score of the queried customer to position the queried customer on a second map, identifying in a processor of the computer, an area of the second map in which the customer is located, identifying a template type for the queried customer, based on the identified area of the second map in which the queried customer is located, and identifying at least one template subject based on the identified sensitivity profile of the queried customer in the first map, and outputting a template with the identified template type for the queried customer, and the identified at least one subject for the queried customer.