SYSTEM FOR PROVIDING CONTENT-BASED CONTEXTUAL ADVERTISING IN EMAlL

摘要

The system and methods for providing content-based contextual advertising in email provided herein overcome the inherent challenge of manually or programmatically inserting content-relevant advertising by proving a simply method to capture, store and analyze email creative for dynamic advertisement rendering.

主权项

1. A method for providing contextual advertising in an email, comprising:
providing, using one or more computing devices, an ad unit identifier corresponding to an ad unit in an email to a user; providing, using one or more computing devices, a campaign identifier corresponding to a template associated with the email to the user; generating, using the one or more computing devices, an ad image load request when the user views the user views the email, the ad image load request comprising the ad unit identifier, the campaign identifier, and at least one user identifier; retrieving, using the one or more computing devices, an ad image corresponding to the ad unit identifier in response to the ad unit image load request, the ad image dynamically selected from a pool of available advertisement images corresponding to the ad unit based on the campaign identifier and user identifier; displaying, using the one or more computing devices, the ad image in the email; and recording, using the one or more computing devices, the ad image and the at least one user identifier in an impression data store.