METHOD AND APPARATUS FOR PRIVACY PROTECTED CLUSTERING OF USER INTEREST PROFILES

摘要

According to an implementation of the present subject matter, apparatus and methods for privacy protected clustering of user interest profiles are described. The method includes generating at least one interest profile segment based on an interest profile of an end user (404). Further, semantic terms corresponding to the at least one interest profile segment are obtained based on interaction with a semantic metadata database coupled to a user device of the end user (406), wherein the semantic terms are obtained from amongst one or more semantic terms provided in the semantic metadata database. Each of the at least one interest profile segment are subsequently transformed into at least one semantic representation (408). Further, a cluster identifier is assigned to the at least one interest profile segment based on the at least one semantic representation, wherein the cluster identifiers are generated using locality sensitive hashing (LSH) technique (410).

主权项

1. A method for privacy protected clustering of interest profiles of end users, the method comprising:
generating at least one interest profile segment based on an interest profile of an end user; obtaining semantic terms corresponding to the at least one interest profile segment based on interaction with a semantic metadata database communicatively coupled to a user device of the end user, wherein the semantic terms are obtained from amongst one or more semantic terms provided in the semantic metadata database; transforming each of the at least one interest profile segment into at least one semantic representation based on the semantic terms; and assigning a cluster identifier to each of the at least one interest profile segment based on the at least one semantic representation, wherein the cluster identifier is generated using locality sensitive hashing technique.