| 主权项 |
1. A computer-implemented method for managing online advertising, comprising:
generating a public reserve price associated with advertising via an online advertisement slot by:
calculating, by computer, an intrinsic value of the online advertisement slot from at least one of a user engagement value and a cannibalization value;calculating a first private reserve price for targeting a first user set via the online advertisement slot from at least one of the intrinsic value and an advertiser value, wherein the first user set contains users that share a first attribute set;obtaining a second private reserve price for targeting a second user set via the online advertisement slot, wherein the second user set contains users that share a second attribute set; andaggregating the first private reserve price with the second private reserve price to generate a public reserve price for targeting a third user set via the online advertising slot, wherein the third user set contains users that share a subset of attributes that are common to the first and second attribute sets; providing the public reserve price as a minimum bid to a set of advertisers associated with advertising campaigns; removing, from consideration for serving in the online advertisement slot, any online advertisements associated with bids from advertising campaigns that are less than the public reserve price; and serving, in the online advertisement slot to a user in the third user set, an online advertisement associated with a bid from an advertising campaign that is at least equal to the public reserve price. |
