| 发明名称 |
Testing Effectiveness Of TV Commercials To Account for Second Screen Distractions |
| 摘要 |
A method for measuring viewer attentiveness to an audio-visual presentation on one display in the presence of a visual distraction on another display simulating a “second screen”, comprising: reproducing the audio-visual presentation for viewing by a viewer on a first display; while the audio-visual presentation is being reproduced for viewing by the viewer, providing the visual distraction to the viewer on a second display; and determining whether the viewer switches from viewing the audio-visual presentation to the visual distraction and, if so, continuing to reproduce at least the audio of the audio-visual presentation. |
| 申请公布号 |
US2015128159(A1) |
申请公布日期 |
2015.05.07 |
| 申请号 |
US201414534009 |
申请日期 |
2014.11.05 |
| 申请人 |
Weinblatt Lee S. |
发明人 |
Weinblatt Lee S. |
| 分类号 |
H04N21/442;H04N21/81 |
主分类号 |
H04N21/442 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A method for measuring viewer attentiveness to an audio-visual presentation on one display in the presence of a visual distraction on another display simulating a “second screen”, comprising:
reproducing the audio-visual presentation for viewing by a viewer on a first display; while the audio-visual presentation is being reproduced for viewing by the viewer, providing the visual distraction to the viewer on a second display; and determining whether the viewer switches from viewing the audio-visual presentation to the visual distraction and, if so, continuing to reproduce at least the audio of the audio-visual presentation. |
| 地址 |
Teaneck NJ US |
