Method, medium, and system for customizing content based on social network information

摘要

Systems and methods are disclosed that use social networking profiles of users to generate personalized content of display pages. The personalized content may be generated using profile data retrieved via an application program interface of a social networking system, and may be presented on the display pages of a distinct system, such as a site that hosts an electronic catalog of items. The personalized content may include features that allow a user to indicate a like or preference for an item and that can be customized based on, e.g., the extent of the user's social network or the influence the user has over other potential users of the catalog system. Systems and methods are also disclosed that use the social networking profiles to generate personalized messages that can be posted to social network contacts of the user to provide information about items for which the contacts may be interested.

主权项

1. A system for providing customized content based on social networking usage, the system comprising:
at least one non-transitory data repository configured to store (1) behavioral data for users of an electronic catalog system, the behavioral data reflective of item selection actions by the users of the catalog system, (2) social networking profile data of social networking contacts on a social networking system of the users of the electronic catalog system, and (3) account association data reflecting a link between a user's account on the electronic catalog system and the user's account on the social networking system; and a physical computer system programmed to use data from the at least one data repository to: determine, for a user of the electronic catalog system, a plurality of social networking contacts of the user; determine, from the plurality of social networking contacts, a subset of social networking contacts who have accounts on the electronic catalog system; determine behavioral patterns of the user and the subset of social networking contacts with regard to items available from the electronic catalog system; generate, for the user, a social networking score reflective of potential for traffic to or selections of items from the catalog system, the social networking score based at least in part on (1) social networking data of the plurality of social networking contacts and (2) the behavioral patterns of the user and the subset of social networking contacts; assign at least one of a default position or a default size to a personalized feature to be displayed on a plurality of display pages available from the electronic catalog system, wherein the personalized feature is configured to share an opinion of the user regarding an item advertised on a display page from the plurality of display pages with the plurality of social networking contacts of the user when the personalized feature is selected by the user; based at least in part on the generated social networking score, change at least one of the default position to a new position or the default size to a new size; and output a first display page for a first item for presentation to the user, wherein the first display page includes the personalized feature according to the at least one of the new position or the new size.