发明名称 |
METHOD AND SYSTEM FOR DETERMINING CHANGES IN BRAND AWARENESS AFTER EXPOSURE TO ON-LINE ADVERTISEMENTS |
摘要 |
A method for determining changes in brand awareness after exposures to on-line advertisements includes: first selecting and monitoring a test group including a first plurality of members and a control group including a second plurality of members from a pool of users, whereby the first plurality of members and the second plurality of members do not overlap; second exposing the test group, but not the control group, to an advertisement associated with a brand; third conducting surveys of the first plurality of members and the second plurality of members with respect to the brand; and fourth analyzing the monitoring of the test group and the control group to determine a brand lift index with respect to the advertisement. |
申请公布号 |
HK1198455(A1) |
申请公布日期 |
2015.04.24 |
申请号 |
HK20140111888 |
申请日期 |
2014.11.24 |
申请人 |
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发明人 |
AYYAPPAN, SANKARAN;JAYANT, KADAMBI;HALIM, DAMERDJI |
分类号 |
G06Q |
主分类号 |
G06Q |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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