System and method for determining and acting on a user'S value across different platforms

摘要

Individual users may log into the same online game from multiple different social networking platforms. The disclosed technology provides a way to unite users' accounts such that users that have logged into the online game from different social networking platforms can have their progress in the online game preserved regardless of which social networking platforms the user logged in from. Business intelligence about differences in the user's value when logging in from the different social networking platforms can be determined and incentivizing actions can be performed on the social networking platforms based on the business intelligence.

主权项

1. A system for determining and acting on a user's value for an online game when the game is accessed from a first game platform and a second game platform, the system comprising:
one or more processors configured to execute computer program modules, the computer program modules comprising:
a federation module configured to identify the user that played the online game via the first game platform as the same user that played the online game via the second game platform;a business intelligence module configured to determine for a first metric, the user's value for the online game when the game is accessed via the first game platform and to determine, for the first metric, the user's value for the online game when the game is accessed via the second game platform, wherein the user's value for the online game when the game is accessed via the first game platform reflects revenue generation for an operator of the online game by the first user when accessing the online game through the first game platform and wherein the user's value for the online game when the game is accessed via the second game platform reflects revenue generation for an operator of the online game by the first user when accessing the online game through the second game platform; and a notification module configured to generate a first notification to the first game platform based on determinations for the first metric made by the business intelligence module, wherein the first notification is configured to entice the first user to access the online game through the first game platform rather than the second game platform based on the determined first metric.