| 摘要 |
<p>For a cost-effective way of keyword advertising, the present invention provides a computer- implemented method, computer-readable medium and computing device for generating and activating in a computer network a keyword advertisement (4b) to be displayed on a third-party website (2a) having access to a search engine (3), the keyword advertisement (4b) being synchronized to a time-limited event having an event duration with a predetermined starting time and a predetermined ending time, comprising steps and modules, respectively for providing a set of trigger keywords (11a) relating to the event, automatically generating at least one advertisement data set (11e) containing hyperlink data of an advertiser's website (4a, 4a'), the set of trigger keywords (11a), and an advertisement body (11d) with at least one of text data, image data, video data, and animation data for display on the third-party website (2a), automatically sending out via a network connection (6) the at least one advertisement data set (11e) for the third-party website (2a), and automatically sending out via a network connection (6) an activation data set (11f) containing computer-readable instructions for the third-party website (2a) to display at least a part of the advertisement body in response to a search by the search engine (3) based on at least one keyword from the set of trigger keywords (11a) during an activation time period at least partially overlapping with the event duration.</p> |
