System & Method of Delivering Collective Content Based Advertising

摘要

A system and method is disclosed for presenting relevant advertising to user search queries. The ads are based on content which is derived from a set of documents/pages from websites forming a collective.

主权项

1. A method of delivering electronic advertising information for a search engine implemented using computer software instructions embodied in a computer usable medium executing on one or more computing machines and comprising:
forming a website collective with a computing system, whose members include a plurality of different websites providing content for online distribution; wherein said website collective includes a first member presenting advertising at a respective first website; compiling content taken from webpages in the website collective with the computing system, including said first website, to generate a synthetic document representing aggregated content from said different websites; identifying a first advertisement to be associated with said aggregated content by comparing content of said advertisement to said synthetic document with the computing system; delivering said first advertisement with the computing system with organic search results at a second website separate from said first website; and crediting said first member in response to a user selecting said first advertisement.