System and method for targeting information based on message content

摘要

A method of serving an electronic document in response to a client request includes identifying an electronic document requested by a client. At least one information entity matching at least one predetermined information entity type is extracted from the electronic document. One or more links are then generated for each extracted information entity and are served to the requesting client in connection with other information corresponding to the at least one information entity and the electronic document. In some embodiments the electronic document is an email message, SMS message, transcribed voice message, or a combination of such messages. In some embodiments the extracted information entity is a physical address, an email address, a phone number, an object identification number, a product name, a company name, a stock symbol, a movie title, a book title, a calendar entry, an individual's name, a city name, a URL, or event information.

主权项

1. A method of serving an electronic document in response to a client request, comprising:
on a server system having one or more processors that execute one or more programs stored in memory of the server system, responding to a request for an electronic document, the request received from a remotely located client, wherein the request is initiated by a user of the requesting client, the responding including:
extracting from the requested electronic document at least one information entity identified as matching at least one predefined information entity type;generating one or more links associated with the at least one information entity; andserving the one or more links, information corresponding to the at least one information entity, and the electronic document to the requesting client, wherein the one or more links include a link containing a search query selected from a group consisting of a search query for a geographic map, a search query for driving directions, a search query for a weather forecast of a location, a search query for a stock price, and a search query for a movie schedule at a predefined movie theater.