APPARATUS AND METHOD FOR SUPPORTING RELATIONSHIPS ASSOCIATED WITH CONTENT PROVISIONING

摘要

A method includes receiving transaction information (354) related to supplemental content (210a) that is presented in association with base content (200), where the transaction information includes an identification of a user (310). The method also includes identifying a relationship between the user and a content provider that provided the base content using the identification (450). The method further includes obtaining user transaction credentials from the content provider and completing a transaction for the user using the user transaction credentials (460).