| 摘要 |
<p>The present invention relates to an emotional advertisement-based smart TV capable of computing advertising costs based on tracking settings. According to the present invention, the smart TV includes: a wired/wireless communication module which receives packetized broadcast contents and advertisement tag contents from a broadcast server through broadcast communication network streaming the contents; an input interface which receives a user′s selection input; a control computations unit which loads and displays the advertisement tag contents based on the user′s selection input through the input interface; and an output unit which displays at least one of the broadcast content and advertisement tag information according to the user′s selection. The control computation unit includes a broadcast content processing module and a voice tracking module. The broadcast content module receives the packetized broadcast contents including the advertisement tag contents from the broadcast server through the broadcast communication network to stream and provide the broadcast contents in the unit of broadcast frames. The broadcast content module also separates the broadcast contents and the advertisement tag contents based on the user′s selection to provide only the broadcast contents or both of the broadcast and advertisement tag contents at the same time. When a voice tracking mode is set by the user′s voice input to provide the information regarding a specified advertisement subject, the voice tracking module extracts the tag data matching the input voice recognition information from the advertisement tag contents. Accordingly, the voice tracking module sets a location tracking mark only for the advertisement subject corresponding to the extracted tag data to enable the tracking of the advertisement subject.</p> |
