SYSTEM AND APPARATUS FOR ASSESSING REACH, ENGAGEMENT, CONVERSATION OR OTHER SOCIAL METRICS BASED ON DOMAIN TAILORED EVALUATION OF SOCIAL MEDIA EXPOSURE

摘要

Embodiments described herein provide a social media analytics platform. An entity may be configured with respect to the platform and a number of social media accounts, and other data such as aliases or search terms associated with the entity. Data is collected at certain intervals from the various online sites, including social media sites, using the various disparate and proprietary interfaces and data models provided by the sites and the configurations for the social media accounts associated with an entity. Using this data obtained from these online sites one or more scores can be calculated or update based on the data, where the score(s) may serve to quantify a facet of the entity's social media exposure and may serve to be domain specific to the entity. The scores for each of the indices for an entity can thus serve to quantify facets of an entity's social media exposure.

主权项

1. A system, comprising:
a social media analytics platform coupled to each of one of more online sites over a network, wherein the one or more online sites include at least one social media site and each online site provides a proprietary interface for requesting data from that online site, the social media analytics platform configured with a plurality of entities, each entity associated with a domain of a plurality of domains and having an account at each of the online sites, and the social media analytics platform is further configured so each online site is associated with a plurality of data points wherein the social media analytics platform further comprises:
a data store; anda set of computer devices, each computer device including a processor, the set of computer devices implementing:
an update process module operable to update the data store with values for the plurality of data points for the plurality of entities by:
determining a plurality of accounts to update, where each account is associated with one of the plurality of entities and one of the online sites;for each account of the plurality of accounts:forming a request for the plurality of data points associated with the online site associated with the account, wherein the request conforms to the proprietary interface provided by that online site and requests values for the plurality of data points associated with the online site for the entity associated with the account;sending the request to the online site associated with the account over the network;receiving a response to the request, where the response includes a value returned by the associated online site for each of the plurality of data points associated with the online site associated with the account; andstoring the value for each of the plurality of data points received from the online site in the data store in association with the entity and the account;a scoring module operable to determine scores for facets of social media exposure for the plurality of entities based on the values for the plurality of data points for the plurality of entities by:accessing the data store to determine the value for each of a first set of the plurality of data points for the entity, wherein the first set of data points are associated with a first facet of social media exposure;determining a first score for the entity for the first facet of social media exposure utilizing a weight for each of the first set of data points, wherein the weight is specific to the domain associated with the entity;accessing the data store to determine the value for each of a second set of data points of the plurality of data points for the entity, wherein the second set of data points are associated with a second facet of social media exposure;determining a second score for the entity for the second facet of social media exposure utilizing a weight for each of the second set of data points, wherein the weight is specific to the domain associated with the entity; andan interface module operable to generate interfaces for presentation of scores for facets of social media exposure for the plurality of entities by:presenting the first score for the entity and the second score for the entity in association with that entity in a first interface accessed over the network.