Systems and methods for statistically associating mobile devices to households

摘要

Embodiments of the invention relate to methods and systems for associating a mobile device to a household. In various embodiments, a plurality of latitude-longitude pairs is received for a mobile device during a time period. The latitude-longitude pairs are organized into a plurality of clusters corresponding to geographic regions visited by the mobile device during the time period. For each cluster, a score is calculated that represents a likelihood that a user of the mobile device resides in a household within the cluster. The cluster with the highest score is identified as being the location of the user's household. The computation is preferably conducted recursively over time periods. The mobile device is then associated with the user's household.

主权项

1. A method of estimating a household location of a user from signals transmitted by a mobile device owned by the user, the mobile device and the household location each having a unique identifier, method comprising:
receiving a multiplicity of data signals from the mobile device over time; modeling the data signals into at least one time-series of latitude-longitude pairs; clustering each the latitude-longitude pairs into one of a number of clusters; calculating a score for each cluster; and identifying the user's household location by comparing the cluster scores.