ADVERTISING MANAGEMENT DEVICE, ADVERTISING MANAGEMENT METHOD, AND ADVERTISING MANAGEMENT PROGRAM

摘要

PROBLEM TO BE SOLVED: To improve advertising effectiveness of advertisement content.SOLUTION: An advertisement managing device includes a distribution part and a calculation part. When advertisement content displayed on content is selected by a user, the distribution part distributes confirmation content for confirming whether it is an operation for selecting the advertisement content. The calculation part calculates the erroneous selectivity which is a rate that advertisement content is erroneously selected on the content, based on the user's response to the confirmation content distributed by the distribution part.