CUSTOMER SELECTION FOR SERVICE OFFERINGS

摘要

An aspect of customer selection processes includes classifying, by a computer processor, customers of an entity into groups based on commonly shared, predefined characteristics among the customers. For each of the groups: services rendered for corresponding customers are identified; for each of the services rendered, a risk relationship and a reward relationship between each of the corresponding customers and the service is determined; and for each of the services rendered, a score that defines a combination of the risk relationship and the reward relationship is calculated. For each of the services rendered by the entity, the corresponding score is applied to a candidate customer having a set of characteristics matching the characteristics of one of the groups, and the service is offered to the candidate customer as a function of the score.

主权项

1. A method, comprising:
classifying, by a computer processor, customers of an entity into groups based on commonly shared, predefined characteristics among the customers; for each of the groups:
identifying services that are rendered for corresponding customers;assessing, for each of the services rendered, a risk relationship between each of the corresponding customers and the service, and assessing a reward relationship between each of the corresponding customers and the service; andcalculating, for each of the services rendered, a score that defines a combination of the risk relationship and the reward relationship across the corresponding customers; and for each of the services rendered by the entity:
applying the corresponding score to a candidate customer having a set of characteristics matching the characteristics of one of the groups; andoffering, via the computer processor, the service to the candidate customer as a function of the score.