SYSTEMS AND METHODS FOR MANAGING PROMOTIONAL OFFERS

摘要

Through an interface of a platform, promotional offers are provided from merchants. Each promotional offer pertains to a rebate, purchase credit, reward, price discount, or other consumer offering. Association information is also automatically obtained from a social network application to identify for a first user which other platform users are members of the first user's social group. Each other user is a member of the first user's social group through the social network application, independently of use of such promotional offers. A first promotional offer is provided by the platform from a first merchant to a client device of the first user. The first promotional offer is provided or the rebate amount, purchase credit amount, reward, price discount amount, or other consumer offering of the provided first promotional offer is determined, selected or applied, based on a measure of a purchasing or platform usage activity of the other users.

主权项

1. A method comprising:
through an interface that is provided by a platform of one or more servers to a plurality of computing devices of a plurality of platform users via a mobile communications network or a data network, providing a plurality of promotional offers from a plurality of merchants, wherein each promotional offer pertains to a rebate amount, a purchase credit amount, a reward, a price discount amount, or other consumer offering obtained at the platform directly or indirectly from the merchants; through an interface that is provided by the platform, automatically obtaining association information from a social network application so as to identify for a first one of the platform users which other users of the platform users are members of the first user's social group, wherein each of the other users is a member of the first user's social group through the social network application, independently of the promotional offers obtained from the merchants or use of such promotional offers; and providing by the platform a first promotional offer from a first one of the plurality of merchants to a client device of the first user, wherein the first promotional offer is provided or the rebate amount, purchase credit amount, reward, price discount amount, or other consumer offering of the provided first promotional offer is determined, selected or applied, based on a measure of a purchasing or platform usage activity of the other users who have been identified as being members of the first user's social group.