摘要 |
A method and apparatus for name variant extraction from individual handle identifiers uses a sequential extraction process to construct contextual information. Last name data, first/middle name data, initials, nicknames, and vanity names, along with numerical information indicating dates, may all be captured in extracting information about an individual associated with a particular handle. When multiple possible interpretations result from the analysis, those interpretations are ranked using optimality rules. The resulting data may be used to look up additional information in a consumer database in order to structure a targeted marketing message to the individual associated with the handle. |