COMPUTER-IMPLEMENTED METHODS AND SYSTEMS FOR GENERATING VISUAL REPRESENTATIONS OF COMPLEX AND VOLUMINOUS MARKETING AND SALES AND OTHER DATA

摘要

Computer-implemented visualization techniques are disclosed for transforming data into graphical objects that can be viewed by a user on an electronic display. The visualization techniques enable users to more easily and quickly understand the data, which can be complex and voluminous. The data may include, but is not limited to, marketing and sales data.

主权项

1. A method, implemented in a computer system, of generating a visual representation of data, comprising the steps of:
(a) receiving the data; (b) organizing the data into a hierarchical order comprising a category and a plurality of subcategories; (c) generating a chart to be displayed on an electronic display, said chart containing a plurality of graphical objects representing the data, said graphical objects including a first tier graphical object representing the category and having a given area, said graphical objects also including a plurality of second tier graphical objects associated with the first tier graphical object, each second tier graphical object representing one of the subcategories of the category and having an area corresponding to the proportion of the subcategory within the category; and (d) transmitting the chart to a computer device operated by a user to be displayed on an electronic display.