ACCELERATING ADVERTISING DECISION RESOLUTION

摘要

A computer implemented method and system for accelerating advertising placement decisions is disclosed. A server receives a source signal stream having a channel identifier and an indication that an advertisement placement opportunity is located in the signal stream a time period prior to an advertisement signal point. The server identifies a list representative of a plurality of recipient signal streams having the channel identifier and at least one audience attribute prior to expiration of the time period. The server obtains a plurality of targeted advertisements corresponding to the list representative of the plurality of recipient signal streams. The server stores the plurality of advertisements in at least one cache.