MANAGEMENT AND DELIVERY OF PROFILE DATA

摘要

Aspects of the invention relate to systems and methods for securely retaining profile data and the use of such data for the targeted delivery of content. In one embodiment, a unique profile that represents the user location and is keyed to profile attributes selected from both a first set of data collected from the user location and the second set of profile data collected from an external source, is generated. The key does not allow a third party to identify the end-user location or a user associated with the end-user location. Electronic content transmitted to end-user locations may be encoded such that it may only be accessed by an authorized user and/or on a specific electronic device at the user location. A graphical user interface may be utilized to allow a third-party to provide selection criteria for determining user locations to receive targeted content. Further aspects of the invention relate to an electronic device configured to present targeted content to a user at a user location.

主权项

1. A method comprising:
receiving a token at an electronic device having a unique identifier associated with a plurality of profile attributes based upon known profile information relating to a user of the electronic device according to a set of encoding rules; transmitting a confirmation of receiving the token at the electronic device; receiving electronic content comprising a plurality of portions, wherein the electronic content is configured to communicate with an application programming interface by use of the unique identifier and is configured to not have access to the encoding rules; and configuring the electronic device to provide a specific portion of the electronic content based upon the encoded rules in the token.