INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, INFORMATION PROCESSING PROGRAM, AND RECORDING MEDIUM

摘要

Information related to a privilege is caused to be presented so as to increase the probability that a user purchases a transaction target. An information processing apparatus detects a predetermined operation of a user which is defined as an operation where purchase motivation for a transaction target is higher than that of an operation to display transaction target information related to the transaction target and which is other than an operation of a user which is necessary to purchase in a transaction site where the transaction target can be purchased. When the predetermined operation is detected, the information processing apparatus causes privilege information related to a privilege which is given to the user to be presented on condition that the user purchases the transaction target targeted by the detected operation.

主权项

1. An information processing apparatus comprising:
at least one memory operable to store program code; at least one processor operable to read said program code and operate as instructed by said program code, said program code including: detection code that causes at least one of said at least one processors to detect a predetermined operation of a user in a transaction site where transaction targets can be purchased, the predetermined operation being defined as an operation where purchase motivation for a transaction target is higher than that of an operation to display transaction target information related to the transaction target and being other than an operation of a user which is necessary to purchase in the transaction site; and presentation code that, when the predetermined operation is detected, causes at least one of said at least one processors to cause the presenting of privilege information on condition that the user purchases the transaction target targeted by the detected operation, the privilege information being related to a privilege which is given to the user.