LIVE MEDIA STREAM INCLUDING PERSONALIZED NOTIFICATIONS

摘要

A live media broadcast includes core content streamed to multiple users. While all consumers can be presented with the same core content, each individual consumer can be provided with individually customized content from various notification services during commercial breaks. For example, while one consumer can be provided with customized banking updates from her bank account during part of a commercial break, during that same commercial break another user might be provided with social media notifications or reminders from his calendar. Notifications or updates can be received in a text format and converted to an audio or other suitable format at an ad server, and delivered to a media automation system for insertion into a media stream in a way that integrates notifications into the listening or viewing experience without interrupting presentation of the core content.

主权项

1. A method of customizing a media stream, the method comprising:
streaming a media broadcast to a plurality of different consumers via a plurality of different media streams, the media broadcast including core content common to each of the plurality of different media streams, and spot blocks; receiving first personalized media content, wherein the first personalized media content includes content generated from a first text-based notification including information specific to a first individual consumer; inserting the first personalized media content into a first spot block of a first media stream of the plurality of different media streams, wherein the first media stream is associated with the first individual consumer.