Methods and systems for utilizing activity data with clustered events

摘要

The present disclosure relates to methods and systems for clustering individual items of web content, and then utilizing activity and profile data to both select clusters of content items for presentation to a user, and determining how the selected clusters of content items are presented to the user of an online social network service. With some embodiments, the activity data are derived by monitoring and detection interactions with the individual items of web content by an individual user, or other users with whom the individual user is related, as established via, and defined by, the social network service.

主权项

1. A computer-implemented method comprising:
analyzing a plurality of web documents to establish a plurality of topics to which the web documents relate, each topic representing a basis for generating a cluster of web documents; generating a plurality of clusters of web documents by performing a clustering operation to assign each analyzed web document to a cluster corresponding to a topic of the plurality of topics; for an individual member of a social network service, assigning a ranking score to each cluster of web documents, the ranking score representing a measure of likelihood that the individual member will be interested in a web document assigned to the respective cluster, the ranking score derived, in whole or in part, by monitoring for and detecting interactions with web documents by other members with whom the individual member has established a direct connection via the social network service, the establishment of a direct connection between the individual member and another member requiring authorization by both the individual member and the other member; and presenting a personalized web document to the individual member, the personalized web document containing information regarding a web document selected from the cluster of web documents having the highest ranking score for the individual member.