COMBINING CONTENT WITH A SEARCH RESULT

摘要

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A search query is received. Search results responsive to the query are identified, including identifying a first search result in a top set of search results that is associated with a brand. Based at least in part on the query, one or more eligible content items are identified for delivery along with the search results responsive to the query. A determination is made as to when at least one of the eligible content items is associated with a same brand as the brand associated with the first search result. The first search result and one of the determined at least one eligible content items are combined into a combined content item and providing the combined content item as a search result responsive to the request.

主权项

1. A computer-implemented method comprising:
receiving a search query; identifying search results responsive to the query, including identifying a first search result in a top set of search results that is associated with a brand; based at least in part on the query, identifying one or more eligible content items for delivery along with the search results responsive to the query; determining when at least one of the eligible content items is associated with a same brand as the brand associated with the first search result; and combining the first search result and one of the determined at least one eligible content items into a combined content item and providing the combined content item as a search result responsive to the request.