| 摘要 |
PROBLEM TO BE SOLVED: To provide a highly reliable index for measuring competitive power of enterprises relating to display order of a search result of a search engine site. ! SOLUTION: An investment determination support server 10 references order i of URL for each search word Tm-n in a search word group-specific order list LSTm of order reference destination. Each of multiplication results INm-n which is obtained by multiplying click through rate CTR-i according to the order i referenced for each search word Tm-n by individual search volume SVm-n for each search word Tm-n, is totalized. A total GIN of the multiplication results INm-n is divided by a total GSV of individual search volumes SVm-n for each search word Tm-n to obtain a division result, which is taken as a click share rate CTSm that is intrinsic to the search word group-specific order list LSTm of order reference destination in URL. ! COPYRIGHT: (C)2015,JPO&INPIT |
