Using web-mining to enrich directory service databases and soliciting service subscriptions

摘要

A system and method are provided for augmenting information on business directory databases and communicating with businesses is disclosed. Using the enriched business directory database and Web mining technology, customized email message are sent inviting businesses to enter their enriched business information into the directory or even subscribe to other paid services provided by the directory service.

主权项

1. A method for enriching a directory service database by soliciting additional business information from businesses listed in the database, the method comprising:
by a processor in a business directory service provider server, serving a business listing on a business directory Website, the business listing containing basic information about a listed business; by the processor in the business directory service provider server, determining a uniform resource locator of the listed business; by the processor in the business directory service provider server, classifying the listed business in a category by processing data located at the uniform resource locator in a pre-trained classifier model; by the processor in the business directory service provider server, mining the data located at the uniform resource locator for an email address of the listed business; by the processor in the business directory service provider server, transmitting a message to the email address of the listed business, soliciting, from the listed business, additional business information to enrich the basic information about the listed business, the message being tailored to the category of the listed business; and by the processor in the business directory service provider server, enriching the basic information about the listed business using additional business information received from the listed business.