| 摘要 |
Technology is disclosed for advertisement campaign management. The technology can gather data associated with an ad campaign across multiple dimensions, and receive one or more user chosen dimensions from the multiple dimensions along with a hierarchy for the one or user chosen dimensions to filter the gathered data by. The technology can filter the gathered data into one or more datasets, where each data set is associated with a corresponding sub-campaign. A particular sub-campaign is associated with a particular combination of dimension values of the one or more user chosen dimensions. The technology can gather, for each sub-campaign corresponding to the one or more datasets, (a) a creative, and (b) a bid amount associated with the particular sub-campaign, where the bid amount is an amount paid for the display of the creative. |
| 主权项 |
1. A method, comprising:
gathering, by a computing system, data associated with an ad campaign across a plurality of dimensions, wherein each dimension has one or more values; receiving, by the computing system, (a) a one or more user chosen dimensions from the plurality of dimensions, and (b) a hierarchy for the one or user chosen dimensions to filter the gathered data by; filtering, by the computing system, the gathered data into one or more datasets, wherein each data set is associated with a corresponding sub-campaign, wherein a given sub-campaign is associated with a given combination of dimension values of the one or more user chosen dimensions; for each sub-campaign corresponding to the one or more datasets, gathering, by the computing system, (a) a creative, and (b) a bid amount associated with the given sub-campaign, the bid amount being an amount paid for the display of the creative; and providing, by the computing system, to a user, at least one of the one or more filtered data sets associated with a particular sub-campaign, the creative associated with the particular sub-campaign, and the bid amount associated with the particular sub-campaign. |
